new-spa-7-1 · L3 - Massage · Franklin Lakes (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 40 Minutes Foot Reflexology with 20 Minutes Chair Massage Combination | $98.00 | $49.00 | 0.0% | 0 | $0.00 |
| 60 Mins Foot Reflexology with Sea Salt Soak and Hot Stone | $79.00 | $59.00 | 21.0% | 2 | $118.00 |
| 60 Mins Swedish or Deep Tissue Body Massage | $99.00 | $69.00 | 16.0% | 5 | $345.00 |
Activity Timeline (sorted newest first)
- 2025-10-28 Price change on 60 Mins Swedish or Deep Tissue Body Massage — $80.00 → $69.00 analysed below
- 2025-10-01 Margin change on 60 Mins Swedish or Deep Tissue Body Massage — 21.0% → 17.8%
- 2025-05-10 Price change on 60 Mins Swedish or Deep Tissue Body Massage — $59.00 → $80.00
- 2025-05-09 Price change on 60 Mins Foot Reflexology with Sea Salt Soak and Hot Stone — $48.00 → $60.00 analysed below
3-Comparison — 60 Mins Swedish or Deep Tissue Body Massage new-spa-7-1
Price: $80.00 → $69.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.5% | 2.4% | +339.4% | 0.0% | n/a | -49.8% | +389.2% | worked |
| GB/UDV | $0.43 | $1.90 | +342.1% | $0.00 | n/a | -49.4% | +391.5% | |
| MVR/UDV | $0.06 | $0.29 | +354.8% | $0.00 | n/a | -51.7% | +406.6% |
3-Comparison — 60 Mins Foot Reflexology with Sea Salt Soak and Hot Stone new-spa-7-1
Price: $48.00 → $60.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.2% | 1.8% | -21.2% | 0.0% | n/a | +1.6% | -22.8% | didnt work |
| GB/UDV | $1.08 | $1.32 | +23.2% | $0.00 | n/a | +6.7% | +16.5% | |
| MVR/UDV | $0.14 | $0.15 | +6.4% | $0.00 | n/a | +343.2% | -336.8% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.