new-life-spa-1 · L3 - Massage · Gaithersburg (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Custom Foot Reflexology with Sea Salt Soak or Chinese Herbal Soak | $140.01 | $69.01 | 0.0% | 0 | $0.00 |
| Couples 50-Minutes Oriental Body Massage with Hot Stone Treatment | $258.00 | $129.00 | 0.0% | 0 | $0.00 |
| 50-Minutes Oriental Body Massage with Hot Stone Treatment | $138.00 | $69.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-06-12 Price change on Couples 50-Minutes Oriental Body Massage with Hot Stone Treatment — $119.00 → $129.00 analysed below
3-Comparison — Couples 50-Minutes Oriental Body Massage with Hot Stone Treatment new-life-spa-1
Change anchor: 2025-06-12
· 314d since change
Price: $119.00 → $129.00
Price: $119.00 → $129.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.2% | 2.7% | +20.7% | 0.0% | n/a | +9.6% | +11.2% | inconclusive |
| GB/UDV | $2.65 | $3.47 | +30.9% | $0.00 | n/a | +13.8% | +17.0% | |
| MVR/UDV | $0.43 | $0.42 | -3.6% | $0.00 | n/a | -1.4% | -2.2% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.