new-life-physical-care-center-3  ·  L3 - Massage  ·  Miami (Southeast)

Owner: Joshua Atwood  ·  Manager: Lindsey Meszaros  ·  Division: Miami  ·  Stage:  ·  PDS: Massage - Couples

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
90-Minute Full Body or Deep Tissue Massage with Aromatherapy & Foot Reflexology $189.00 $94.50 40.0% 3 $283.50
60-Minute Full Body or Deep Tissue Massage with Aromatherapy & Foot Reflexology $155.00 $85.25 40.0% 3 $255.75
90-Minute Couple's Massage with Aromatherapy & Foot Reflexology $330.00 $165.00 40.0% 9 $1,485.00
60-Minute Couple's Massage with Aromatherapy & Foot Reflexology $250.00 $125.00 40.0% 12 $1,500.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60-Minute Couple's Massage with Aromatherapy & Foot Reflexology new-life-physical-care-center-3

Change anchor: 2026-03-10  ·  43d since change
Price: $119.00 → $125.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.6% 0.6% +11.1% 0.0% n/a -18.1% +29.3% inconclusive
GB/UDV $0.66 $0.77 +16.7% $0.00 n/a -9.6% +26.4%
MVR/UDV $0.14 $0.14 +0.8% $0.00 n/a +12.7% -11.9%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 90-Minute Full Body or Deep Tissue Massage with Aromatherapy & Foot Reflexology new-life-physical-care-center-3

Change anchor: 2025-10-01  ·  203d since change
Price: $75.00 → $94.50

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.8% 1.1% -38.8% 0.0% n/a -21.2% -17.6% didnt work
GB/UDV $1.40 $1.25 -10.7% $0.00 n/a -15.8% +5.1%
MVR/UDV $0.36 $0.21 -42.7% $0.00 n/a -183.6% +141.0%

3-Comparison — 60-Minute Full Body or Deep Tissue Massage with Aromatherapy & Foot Reflexology new-life-physical-care-center-3

Change anchor: 2025-10-01  ·  203d since change
Price: $59.00 → $85.25

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.3% 0.7% -50.7% 0.0% n/a -19.4% -31.4% didnt work
GB/UDV $0.85 $0.56 -33.7% $0.00 n/a -15.2% -18.5%
MVR/UDV $0.18 $0.11 -42.1% $0.00 n/a +91.2% -133.2%

3-Comparison — 90-Minute Couple's Massage with Aromatherapy & Foot Reflexology new-life-physical-care-center-3

Change anchor: 2026-03-10  ·  43d since change
Price: $149.00 → $165.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.8% 0.2% -68.8% 0.0% n/a -14.6% -54.2% didnt work
GB/UDV $1.21 $0.40 -66.6% $0.00 n/a -12.0% -54.6%
MVR/UDV $0.25 $0.08 -65.9% $0.00 n/a +48.2% -114.1%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.