navigating-bodywork  ·  L3 - Massage  ·  Charlotte (East)

Owner: Eric EstuardO Barrera Garcia  ·  Manager: Edgar Rolando Flores Davila  ·  Division: Charlotte  ·  Stage:  ·  PDS: Massage - Custom

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
60 Minutes: Choice of Massage $120.00 $99.00 25.0% 1 $99.00
90 Minutes: Choice of Massage $150.01 $119.00 25.0% 3 $357.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60 Minutes: Choice of Massage navigating-bodywork

Change anchor: 2026-03-01  ·  52d since change
Margin: 31.7% → 25.0% (-6.7pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.0% 1.2% n/a 0.0% n/a -10.7% n/a insufficient data
GB/UDV $0.00 $1.19 n/a $0.00 n/a -13.0% n/a
MVR/UDV $0.00 $0.12 n/a $0.00 n/a +22.7% n/a

3-Comparison — 90 Minutes: Choice of Massage navigating-bodywork

Change anchor: 2026-01-05  ·  107d since change
Price: $99.00 → $119.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.2% 2.6% +119.7% 0.0% n/a -21.0% +140.6% worked
GB/UDV $1.16 $3.05 +164.0% $0.00 n/a -19.8% +183.8%
MVR/UDV $0.34 $0.48 +41.4% $0.00 n/a +40.8% +0.6%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.