natural-healing-massage-5 · L3 - Massage · Alexandria (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Two 60min Massages | $210.00 | $139.00 | 40.0% | 13 | $1,707.00 |
| 90min Massage | $140.01 | $99.00 | 40.0% | 32 | $3,008.00 |
| Two 90min Massages | $280.00 | $189.00 | 40.0% | 14 | $2,406.00 |
| 60min Massage | $105.00 | $79.00 | 40.0% | 55 | $4,085.00 |
Activity Timeline (sorted newest first)
- 2026-04-07 Price change on 60min Massage — $69.00 → $79.00 analysed below
- 2026-04-07 Price change on 90min Massage — $89.00 → $99.00 analysed below
3-Comparison — 60min Massage natural-healing-massage-5
Price: $69.00 → $79.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.4% | 2.3% | -6.1% | 0.0% | n/a | -11.7% | +5.7% | worked |
| GB/UDV | $1.75 | $1.87 | +6.8% | $0.00 | n/a | -20.4% | +27.1% | |
| MVR/UDV | $0.34 | $0.36 | +5.3% | $0.00 | n/a | -3772.4% | +3777.8% |
3-Comparison — 90min Massage natural-healing-massage-5
Price: $89.00 → $99.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.5% | 1.3% | -12.6% | 0.0% | n/a | -7.5% | -5.1% | didnt work |
| GB/UDV | $1.33 | $1.29 | -2.8% | $0.00 | n/a | -15.6% | +12.8% | |
| MVR/UDV | $0.30 | $0.24 | -19.9% | $0.00 | n/a | -48.7% | +28.7% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.