natural-escapes-holistic-wellness · L3 - Massage · Salem (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 90-Minute Holistic Therapeutic Massage with Himalayan Salt Stones | $169.99 | $127.00 | 26.0% | 3 | $381.00 |
| Two 90-Minute Holistic Therapeutic Massage with Himalayan Salt Stones | $340.00 | $238.00 | 26.0% | 1 | $238.00 |
| Three 90-Minute Holistic Therapeutic Massage with Himalayan Salt St... | $510.02 | $331.00 | 26.0% | 1 | $331.00 |
Activity Timeline (sorted newest first)
- 2026-02-01 Margin change on Three 90-Minute Holistic Therapeutic Massage with Himalayan Salt St... — 31.0% → 26.0% analysed below
- 2026-01-08 Price change on One 90-Minute Holistic Therapeutic Massage with Himalayan Salt Stones — $117.30 → $127.00 analysed below
- 2026-01-01 Margin change on One 90-Minute Holistic Therapeutic Massage with Himalayan Salt Stones — 31.0% → 27.6%
3-Comparison — Three 90-Minute Holistic Therapeutic Massage with Himalayan Salt St... natural-escapes-holistic-wellness
Margin: 31.0% → 26.0% (-5.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 0.4% | n/a | 0.0% | n/a | +4.5% | n/a | insufficient data |
| GB/UDV | $0.00 | $1.45 | n/a | $0.00 | n/a | -8.4% | n/a | |
| MVR/UDV | $0.00 | $0.05 | n/a | $0.00 | n/a | -17.5% | n/a |
3-Comparison — One 90-Minute Holistic Therapeutic Massage with Himalayan Salt Stones natural-escapes-holistic-wellness
Price: $117.30 → $127.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.3% | 2.3% | -31.6% | 0.0% | n/a | -23.4% | -8.2% | didnt work |
| GB/UDV | $3.69 | $2.86 | -22.6% | $0.00 | n/a | -21.3% | -1.3% | |
| MVR/UDV | $0.79 | $0.43 | -45.7% | $0.00 | n/a | -144.4% | +98.8% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.