napa-vineyard-massage-1-3 · L3 - Massage · Napa (Pacific North)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Couples yin and yang spa package and four add-on treatments | $450.00 | $288.00 | 23.5% | 6 | $1,699.20 |
| Yin and yang spa package and four add-on treatments | $250.00 | $162.50 | 20.0% | 2 | $325.00 |
Activity Timeline (sorted newest first)
- 2025-12-02 Price change on Couples yin and yang spa package and four add-on treatments — $269.00 → $288.00 analysed below
- 2025-12-01 Price change on Yin and yang spa package and four add-on treatments — $149.00 → $158.00 analysed below
- 2025-04-24 Price change on Couples yin and yang spa package and four add-on treatments — $287.00 → $270.00
- 2025-02-02 Price change on Couples yin and yang spa package and four add-on treatments — $225.50 → $287.00
3-Comparison — Yin and yang spa package and four add-on treatments napa-vineyard-massage-1-3
Price: $149.00 → $158.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.9% | 1.3% | +51.0% | 0.0% | n/a | +17.7% | +33.3% | inconclusive |
| GB/UDV | $1.43 | $2.36 | +64.2% | $0.00 | n/a | +14.2% | +50.0% | |
| MVR/UDV | $0.16 | $0.29 | +76.7% | $0.00 | n/a | +85.2% | -8.4% |
3-Comparison — Couples yin and yang spa package and four add-on treatments napa-vineyard-massage-1-3
Price: $269.00 → $288.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.3% | 2.4% | +6.1% | 0.0% | n/a | +29.8% | -23.7% | didnt work |
| GB/UDV | $6.17 | $7.00 | +13.4% | $0.00 | n/a | +24.0% | -10.6% | |
| MVR/UDV | $0.69 | $0.71 | +2.9% | $0.00 | n/a | +277.7% | -274.8% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.