nan-s-imaging-center-and-salon-2 · L3 - Massage · Bloomington (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Minute Massage | $90.00 | $72.00 | 30.0% | 4 | $288.00 |
| 90 Minute Massage | $110.00 | $88.00 | 30.0% | 5 | $440.00 |
Activity Timeline (sorted newest first)
- 2025-08-13 Price change on 60 Minute Massage — $59.00 → $72.00 analysed below
3-Comparison — 60 Minute Massage nan-s-imaging-center-and-salon-2
Change anchor: 2025-08-13
· 252d since change
Price: $59.00 → $72.00
Price: $59.00 → $72.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.2% | 2.8% | +23.3% | 0.0% | n/a | -2.5% | +25.8% | didnt work |
| GB/UDV | $1.32 | $1.99 | +50.5% | $0.00 | n/a | -1.8% | +52.3% | |
| MVR/UDV | $0.29 | $0.23 | -22.0% | $0.00 | n/a | +116.9% | -138.9% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.