myrna-lopez-at-clara-s-spa-salon-4 · L3 - Massage · Tacoma (Pacific North)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Minutes Deluxe Deep Tissue Massage with Hot Stones and Cupping T... | $125.00 | $75.00 | 31.4% | 3 | $245.97 |
| 90 Minutes Deluxe Deep Tissue Massage with Hot Stones and Cupping T... | $175.00 | $105.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-03-01 Margin change on 60 Minutes Deluxe Deep Tissue Massage with Hot Stones and Cupping T... — 25.0% → 31.4% analysed below
3-Comparison — 60 Minutes Deluxe Deep Tissue Massage with Hot Stones and Cupping T... myrna-lopez-at-clara-s-spa-salon-4
Change anchor: 2026-03-01
· 52d since change
Margin: 25.0% → 31.4% (6.4pp)
Margin: 25.0% → 31.4% (6.4pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.0% | 0.8% | -61.7% | 0.8% | -1.9% | +15.7% | -77.4% | didnt work |
| GB/UDV | $1.52 | $0.64 | -58.1% | $0.59 | +7.2% | +14.4% | -72.5% | |
| MVR/UDV | $0.31 | $0.14 | -54.1% | $0.15 | -4.0% | +113.2% | -167.3% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.