myo-precision-therapy · L3 - Massage · South Jordan (Mountain)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 50 Minute Couples: Choice of Massage | $217.99 | $174.00 | 0.0% | 0 | $0.00 |
| 80 Minutes Couples: Choice of Massage | $305.01 | $243.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-07-01 Margin change on 50 Minute Couples: Choice of Massage — 44.0% → 40.2% analysed below
- 2025-07-01 Margin change on 80 Minutes Couples: Choice of Massage — 44.5% → 40.3% analysed below
- 2025-06-25 Price change on 50 Minute Couples: Choice of Massage — $152.60 → $174.00
- 2025-06-24 Price change on 80 Minutes Couples: Choice of Massage — $213.50 → $243.00
3-Comparison — 50 Minute Couples: Choice of Massage myo-precision-therapy
Margin: 44.0% → 40.2% (-3.8pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.4% | 2.6% | -23.1% | 0.0% | n/a | +22.9% | -46.0% | didnt work |
| GB/UDV | $5.26 | $4.49 | -14.5% | $0.00 | n/a | +14.5% | -29.0% | |
| MVR/UDV | $1.59 | $1.30 | -18.3% | $0.00 | n/a | -405.0% | +386.7% |
3-Comparison — 80 Minutes Couples: Choice of Massage myo-precision-therapy
Margin: 44.5% → 40.3% (-4.2pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 5.2% | 4.1% | -22.3% | 0.0% | n/a | +12.0% | -34.3% | didnt work |
| GB/UDV | $11.57 | $9.86 | -14.7% | $0.00 | n/a | +11.4% | -26.2% | |
| MVR/UDV | $3.81 | $2.54 | -33.4% | $0.00 | n/a | -518.8% | +485.4% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.