my-spa-3-1  ·  L3 - Massage  ·  Ann Arbor (Midwest)

Owner: Erek Walker  ·  Manager: Sarah Neligan  ·  Division: Ann Arbor, MI  ·  Stage:  ·  PDS: Massage - Swedish

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
90 Minute Massage - Choice of Swedish or Deep Tissue $125.00 $105.00 0.0% 0 $0.00
60 Minute Massage - Swedish or Deep Tissue $75.00 $69.00 30.0% 7 $483.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60 Minute Massage - Swedish or Deep Tissue my-spa-3-1

Change anchor: 2026-03-06  ·  47d since change
Price: $65.00 → $69.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 4.4% 4.8% +7.0% 0.0% n/a +2.5% +4.6% didnt work
GB/UDV $2.89 $3.28 +13.6% $0.00 n/a +7.7% +5.9%
MVR/UDV $0.62 $0.50 -19.5% $0.00 n/a -134.3% +114.8%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 90 Minute Massage - Choice of Swedish or Deep Tissue my-spa-3-1

Change anchor: 2026-03-07  ·  46d since change
Price: $99.00 → $105.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 5.4% 3.5% -34.9% 0.0% n/a -3.3% -31.5% didnt work
GB/UDV $5.31 $3.67 -30.9% $0.00 n/a -2.0% -29.0%
MVR/UDV $0.86 $0.59 -31.4% $0.00 n/a +46.7% -78.1%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.