mutao-wellness-spa-1  ·  L3 - Massage  ·  Las Vegas (Mountain)

Owner: Natalie Welebir  ·  Manager: Matthew O'Brien  ·  Division: Las Vegas  ·  Stage:  ·  PDS: Massage - Full Body

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
60-Minute Full-Body Massage w/ Paraffin Wax $135.00 $79.00 20.0% 41 $3,239.00
90-Minute Full-Body Massage w/ Body Scrub & Paraffin Wax $180.00 $110.00 20.0% 59 $6,490.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60-Minute Full-Body Massage w/ Paraffin Wax mutao-wellness-spa-1

Change anchor: 2025-06-10  ·  316d since change
Price: $84.00 → $79.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 3.3% 3.0% -6.8% 0.0% n/a -0.3% -6.5% didnt work
GB/UDV $3.60 $3.42 -5.2% $0.00 n/a -2.2% -3.0%
MVR/UDV $0.56 $0.50 -9.6% $0.00 n/a +189.6% -199.2%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.