msm-chicago-body-sculpting-1-1 · L3 - Massage · Chicago (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Five 30-Minute Lymphatic Drainage Massages with Wood Therapy | $400.00 | $195.00 | 50.0% | 2 | $390.00 |
| Three 30-Minute Lymphatic Drainage Massages with Wood Therapy | $240.00 | $120.00 | 50.0% | 2 | $240.00 |
| 60-Minute Lymphatic Drainage Massage with Wood Therapy | $160.00 | $100.00 | 50.0% | 8 | $800.00 |
| Ten 30-Minute Lymphatic Drainage Massages with Wood Therapy | $800.08 | $379.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-02-23 Price change on 60-Minute Lymphatic Drainage Massage with Wood Therapy — $85.00 → $100.00 analysed below
3-Comparison — 60-Minute Lymphatic Drainage Massage with Wood Therapy msm-chicago-body-sculpting-1-1
Change anchor: 2026-02-23
· 58d since change
Price: $85.00 → $100.00
Price: $85.00 → $100.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.1% | 1.1% | +6.5% | 0.0% | n/a | -7.7% | +14.3% | inconclusive |
| GB/UDV | $0.99 | $1.15 | +15.7% | $0.00 | n/a | +3.3% | +12.4% | |
| MVR/UDV | $0.29 | $0.25 | -14.3% | $0.00 | n/a | -143.1% | +128.8% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.