modu-massage-spa-1  ·  L3 - Massage  ·  Las Vegas (Mountain)

Owner: Joey Altobelli  ·  Manager: Matthew O'Brien  ·  Division: Las Vegas  ·  Stage:  ·  PDS: Massage - Couples

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
60-Minute Swedish or Deep Tissue Massage with Cupping and Back Scrub $138.00 $69.00 0.0% 0 $0.00
90-Minute Full Body Massage with Essential Oils, Back Scrub, and Hot Stones $238.00 $119.00 0.0% 0 $0.00
60-Minute Swedish or Deep Tissue Couples Massage with Hot Stone Foot Massage $316.00 $139.04 30.0% 2 $278.08
60-Minute Full Body Massage with Essential Oils, Back Scrub, and Hot Stones $158.00 $71.10 30.0% 2 $142.20
30-Minute Relaxing Oil Massage and 30 Minute Body Scrub $148.00 $79.00 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60-Minute Swedish or Deep Tissue Couples Massage with Hot Stone Foot Massage modu-massage-spa-1

Change anchor: 2025-07-06  ·  290d since change
Price: $119.00 → $139.04

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.0% 1.5% +41.3% 0.0% n/a +24.8% +16.4% worked
GB/UDV $1.24 $2.05 +65.0% $0.00 n/a +29.1% +35.9%
MVR/UDV $0.20 $0.41 +107.5% $0.00 n/a +34.7% +72.8%

3-Comparison — 90-Minute Full Body Massage with Essential Oils, Back Scrub, and Hot Stones modu-massage-spa-1

Change anchor: 2025-07-07  ·  289d since change
Price: $109.00 → $119.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.2% 0.4% +82.0% 0.0% n/a +69.4% +12.6% didnt work
GB/UDV $0.27 $0.53 +98.7% $0.00 n/a +68.9% +29.8%
MVR/UDV $0.06 $0.07 +21.3% $0.00 n/a +87.2% -65.9%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 60-Minute Full Body Massage with Essential Oils, Back Scrub, and Hot Stones modu-massage-spa-1

Change anchor: 2025-07-06  ·  290d since change
Price: $59.00 → $71.10

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.1% 0.7% -34.4% 0.0% n/a +47.7% -82.1% didnt work
GB/UDV $0.76 $0.73 -3.2% $0.00 n/a +53.0% -56.2%
MVR/UDV $0.16 $0.19 +20.6% $0.00 n/a +64.5% -43.9%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.