mint-wellness-center-1-1  ·  L3 - Massage  ·  Coral Gables (Southeast)

Owner: Lucas McGrew  ·  Manager: Jake Moore  ·  Division: Miami  ·  Stage:  ·  PDS: Massage - Couples

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
70-Minute Full-Body Couples Massage $460.01 $245.00 0.0% 0 $0.00
60-Minute Full-Body Couples Massage & Back Exfoliation $430.00 $172.00 0.0% 0 $0.00
70-Minute Full-Body Couples Massage $460.00 $179.40 0.0% 0 $0.00
60-Minute Full-Body Couples Massage & Back Exfoliation $429.98 $210.00 35.0% 1 $210.00
60-Minute Full-Body Couples Massage $400.00 $185.00 35.0% 3 $555.00
60-Minute Full-Body Couples Massage $400.00 $160.00 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 70-Minute Full-Body Couples Massage mint-wellness-center-1-1

Change anchor: 2025-08-12  ·  253d since change
Price: $209.99 → $230.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.0% 0.5% n/a 0.0% n/a n/a n/a insufficient data
GB/UDV $0.00 $1.10 n/a $0.00 n/a n/a n/a
MVR/UDV $0.00 $0.44 n/a $0.00 n/a n/a n/a
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

3-Comparison — 60-Minute Full-Body Couples Massage & Back Exfoliation mint-wellness-center-1-1

Change anchor: 2026-01-21  ·  91d since change
Price: $135.00 → $176.30

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.1% 1.2% -42.3% 1.4% -11.9% -26.5% -15.8% didnt work
GB/UDV $3.32 $2.13 -36.0% $2.51 -15.2% -26.1% -9.9%
MVR/UDV $0.90 $0.46 -49.0% $0.84 -45.0% -359.8% +310.9%

3-Comparison — 60-Minute Full-Body Couples Massage mint-wellness-center-1-1

Change anchor: 2026-01-24  ·  88d since change
Price: $129.00 → $160.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.9% 2.1% +9.3% 1.8% +13.6% -10.8% +20.1% worked
GB/UDV $2.43 $3.29 +35.5% $3.12 +5.6% -9.3% +44.8%
MVR/UDV $0.55 $0.79 +43.3% $1.07 -26.6% -2536.1% +2579.4%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.