mindful-movements-1 · L3 - Massage · Monroeville (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 120 Minute Natural Body Scrub + Massage | $150.00 | $127.50 | 0.0% | 0 | $0.00 |
| 60 Minute Custom Massage | $90.00 | $67.50 | 0.0% | 0 | $0.00 |
| 90 Minute Custom Massage | $120.00 | $96.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-06-08 Price change on 60 Minute Custom Massage — $59.00 → $54.00 analysed below
3-Comparison — 60 Minute Custom Massage mindful-movements-1
Change anchor: 2025-06-08
· 318d since change
Price: $59.00 → $54.00
Price: $59.00 → $54.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.6% | 2.5% | +52.8% | 0.0% | n/a | -10.8% | +63.5% | didnt work |
| GB/UDV | $0.96 | $1.34 | +39.8% | $0.00 | n/a | -14.4% | +54.2% | |
| MVR/UDV | $0.17 | $0.12 | -30.3% | $0.00 | n/a | -128.1% | +97.7% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.