midland-health-center-2 · L3 - Massage · Scarborough (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60-Minute Couples Deep-Tissue Massage | $220.01 | $115.00 | 35.0% | 1 | $115.00 |
| One 60-Minute Deep-Tissue Massage | $109.99 | $59.00 | 35.0% | 1 | $59.00 |
Activity Timeline (sorted newest first)
- 2025-11-05 Price change on One 60-Minute Couples Deep-Tissue Massage — $109.00 → $115.00 analysed below
- 2025-11-01 Margin change on One 60-Minute Deep-Tissue Massage — 50.0% → 35.0% analysed below
- 2025-11-01 Margin change on One 60-Minute Couples Deep-Tissue Massage — 50.0% → 35.0%
3-Comparison — One 60-Minute Deep-Tissue Massage midland-health-center-2
Margin: 50.0% → 35.0% (-15.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.0% | 4.0% | +99.7% | 0.0% | n/a | +14.8% | +85.0% | worked |
| GB/UDV | $1.17 | $2.67 | +128.2% | $0.00 | n/a | +9.0% | +119.3% | |
| MVR/UDV | $0.45 | $0.66 | +46.4% | $0.00 | n/a | -205.5% | +251.9% |
3-Comparison — One 60-Minute Couples Deep-Tissue Massage midland-health-center-2
Price: $109.00 → $115.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.9% | 3.2% | +250.3% | 0.0% | n/a | +6.0% | +244.3% | worked |
| GB/UDV | $1.01 | $3.73 | +269.6% | $0.00 | n/a | +3.2% | +266.4% | |
| MVR/UDV | $0.39 | $1.01 | +160.1% | $0.00 | n/a | -93.7% | +253.8% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.