mica-wellness-center-2  ·  L3 - Massage  ·  Brandon (Southeast)

Owner: Manuela Solis  ·  Manager: Jake Moore  ·  Division: Tampa  ·  Stage:  ·  PDS: Massage - Full Body

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
Mother Day Special - 90 Minute Deep Tissue Massage with choice of two add-on $240.00 $140.11 40.0% 7 $980.77
Mother Day Special - 60 Minute Deep Tissue Massage with choice of two add-on $170.00 $91.92 40.3% 27 $2,472.64
Mother Day Special - 60 Minute Swedish Massage with choice of two add-on $125.00 $68.00 0.0% 0 $0.00
Mother Day Special - 90 Minute Swedish Massage with choice of two add-on $150.00 $90.00 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — Mother Day Special - 60 Minute Deep Tissue Massage with choice of two add-on mica-wellness-center-2

Change anchor: 2025-09-23  ·  211d since change
Price: $73.00 → $91.92

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 3.2% 3.8% +19.2% 0.0% n/a -9.3% +28.5% didnt work
GB/UDV $2.62 $3.52 +34.7% $0.00 n/a -4.7% +39.4%
MVR/UDV $0.82 $1.04 +28.0% $0.00 n/a +103.6% -75.6%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — Mother Day Special - 90 Minute Deep Tissue Massage with choice of two add-on mica-wellness-center-2

Change anchor: 2025-09-26  ·  208d since change
Price: $108.00 → $140.11

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.0% 1.7% +71.5% 0.0% n/a -17.0% +88.5% worked
GB/UDV $1.04 $2.31 +122.4% $0.00 n/a -13.6% +136.1%
MVR/UDV $0.29 $0.58 +99.9% $0.00 n/a +66.6% +33.3%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.