mia-thai-massage-1 · L3 - Massage · Honolulu (Pacific North)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60min Massage Package with Hot Towels, Essential Oils, Hot Stones or Foot Scrub | $153.00 | $137.70 | 31.6% | 3 | $452.97 |
| 60 Min Massage Package with Hot Towels, Essential Oils,Hot Stones or Foot Scrub | $85.00 | $68.85 | 31.1% | 1 | $74.99 |
| 90min Massage Package with Hot Towels, Essential Oils, Hot Stones or Foot Scrub | $220.00 | $198.00 | 0.0% | 0 | $0.00 |
| 95min Massage Package with Hot Towels, Essential Oils, Hot Stones or Foot Scrub | $108.30 | $97.47 | 31.7% | 2 | $213.98 |
Activity Timeline (sorted newest first)
- 2026-03-01 Margin change on 60min Massage Package with Hot Towels, Essential Oils, Hot Stones or Foot Scrub — 25.0% → 31.6% analysed below
- 2026-03-01 Margin change on 60 Min Massage Package with Hot Towels, Essential Oils,Hot Stones or Foot Scrub — 25.0% → 29.7% analysed below
3-Comparison — 60min Massage Package with Hot Towels, Essential Oils, Hot Stones or Foot Scrub mia-thai-massage-1
Margin: 25.0% → 31.6% (6.6pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.2% | 0.3% | -72.9% | 0.5% | -30.8% | +7.8% | -80.7% | didnt work |
| GB/UDV | $1.62 | $0.48 | -70.3% | $0.64 | -24.2% | +5.4% | -75.7% | |
| MVR/UDV | $0.35 | $0.11 | -69.1% | $0.16 | -31.4% | +102.9% | -172.1% |
3-Comparison — 60 Min Massage Package with Hot Towels, Essential Oils,Hot Stones or Foot Scrub mia-thai-massage-1
Margin: 25.0% → 29.7% (4.7pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.9% | 1.0% | +8.3% | 1.4% | -30.8% | +13.3% | -5.0% | didnt work |
| GB/UDV | $0.61 | $0.70 | +14.7% | $1.59 | -56.0% | +12.9% | +1.8% | |
| MVR/UDV | $0.13 | $0.15 | +15.2% | $0.40 | -61.7% | +183.9% | -168.6% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.