mesa-spa · L3 - Massage · San Diego (Pacific South)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60-Minute Body Massage with Free Hot Stone and Foot Exfoliation | $120.01 | $70.00 | 21.0% | 13 | $910.00 |
| One 90-Minute Thai Combo Massage with Free Hot Stone and Foot Exfoliation | $197.99 | $130.00 | 21.0% | 2 | $260.00 |
| 3-PACK: 90-Minute Thai Combo Massage with Hot Stones and Foot Exfoliation | $150.00 | $99.00 | 0.0% | 0 | $0.00 |
| 3-PACK: 60-Minute Body Massage with Hot Stones and Foot Exfoliation | $100.00 | $59.00 | 0.0% | 0 | $0.00 |
| One 90-Minute Body Massage with Free Hot Stone and Foot Exfoliation | $160.00 | $110.00 | 21.0% | 7 | $770.00 |
| One 60-Minute Thai Combo Massage with Free Hot Stone and Foot Exfoliation | $110.00 | $69.00 | 0.0% | 0 | $0.00 |
| 3-PACK: 60-Minute Thai Combo Massage with Hot Stones and Foot Exfoliation | $110.00 | $69.00 | 0.0% | 0 | $0.00 |
| 3-PACK: 90-Minute Body Massage with Hot Stones and Foot Exfoliation | $130.01 | $85.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-07-01 Margin change on One 90-Minute Body Massage with Free Hot Stone and Foot Exfoliation — 25.5% → 21.0% analysed below
- 2025-06-25 Price change on One 60-Minute Body Massage with Free Hot Stone and Foot Exfoliation — $80.00 → $75.00 analysed below
- 2025-05-25 Price change on One 90-Minute Thai Combo Massage with Free Hot Stone and Foot Exfoliation — $110.00 → $130.00 analysed below
- 2025-04-14 Price change on One 60-Minute Body Massage with Free Hot Stone and Foot Exfoliation — $70.00 → $80.00
- 2025-03-31 Price change on One 90-Minute Body Massage with Free Hot Stone and Foot Exfoliation — $100.00 → $105.00
3-Comparison — One 90-Minute Body Massage with Free Hot Stone and Foot Exfoliation mesa-spa
Margin: 25.5% → 21.0% (-4.5pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.6% | 2.0% | +226.9% | 0.0% | n/a | +54.3% | +172.7% | worked |
| GB/UDV | $0.66 | $2.08 | +213.0% | $0.00 | n/a | +54.8% | +158.1% | |
| MVR/UDV | $0.12 | $0.31 | +161.0% | $0.00 | n/a | +43.8% | +117.1% |
3-Comparison — One 60-Minute Body Massage with Free Hot Stone and Foot Exfoliation mesa-spa
Price: $80.00 → $75.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.0% | 4.0% | +35.0% | 0.0% | n/a | +74.4% | -39.3% | didnt work |
| GB/UDV | $2.40 | $2.98 | +24.5% | $0.00 | n/a | +84.2% | -59.7% | |
| MVR/UDV | $0.38 | $0.49 | +28.5% | $0.00 | n/a | +82.5% | -54.0% |
3-Comparison — One 90-Minute Thai Combo Massage with Free Hot Stone and Foot Exfoliation mesa-spa
Price: $110.00 → $130.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 0.9% | n/a | 0.0% | n/a | -6.2% | n/a | insufficient data |
| GB/UDV | $0.00 | $1.12 | n/a | $0.00 | n/a | -3.0% | n/a | |
| MVR/UDV | $0.00 | $0.17 | n/a | $0.00 | n/a | -0.8% | n/a |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.