meple-health · L3 - Massage · Jacksonville (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Minute Couples Massage | $200.00 | $149.00 | 28.8% | 10 | $1,475.10 |
| 80 Minute Relaxation Massage | $164.99 | $100.00 | 30.0% | 6 | $600.00 |
| 50 Minute Relaxation Massage | $110.00 | $65.00 | 29.2% | 7 | $455.00 |
Activity Timeline (sorted newest first)
- 2026-03-09 Price change on 60 Minute Couples Massage — $140.00 → $149.00 analysed below
- 2026-03-01 Margin change on 60 Minute Couples Massage — 32.7% → 29.5%
- 2026-02-01 Margin change on 50 Minute Relaxation Massage — 34.7% → 29.2% analysed below
3-Comparison — 50 Minute Relaxation Massage meple-health
Margin: 34.7% → 29.2% (-5.4pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.3% | 1.2% | +350.4% | 0.0% | n/a | +6.3% | +344.1% | worked |
| GB/UDV | $0.20 | $0.96 | +377.1% | $0.00 | n/a | +4.7% | +372.4% | |
| MVR/UDV | $0.06 | $0.17 | +197.9% | $0.00 | n/a | +15.8% | +182.0% |
3-Comparison — 60 Minute Couples Massage meple-health
Price: $140.00 → $149.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.2% | 0.9% | -30.4% | 0.0% | n/a | +1.3% | -31.7% | didnt work |
| GB/UDV | $1.73 | $1.28 | -26.2% | $0.00 | n/a | +3.2% | -29.4% | |
| MVR/UDV | $0.36 | $0.16 | -54.4% | $0.00 | n/a | +18.1% | -72.5% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.