melanies-massage-studio-1  ·  L3 - Massage  ·  Round Rock (South Central)

Owner: Rodrigo Alejandro Guzman Chacon  ·  Manager: Kimberly Angelica Barillas Chacon  ·  Division: Austin  ·  Stage:  ·  PDS: Massage - Swedish

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
90 MInute Swedish or Custom Massage $150.00 $94.50 35.0% 12 $1,089.00
60 Minute Swedish Massage $110.00 $69.30 35.0% 17 $1,151.70

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 90 MInute Swedish or Custom Massage melanies-massage-studio-1

Change anchor: 2026-01-13  ·  99d since change
Price: $75.00 → $90.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 3.7% 1.2% -67.5% 0.0% n/a -25.0% -42.5% didnt work
GB/UDV $2.79 $1.09 -61.0% $0.00 n/a -23.3% -37.7%
MVR/UDV $0.55 $0.23 -59.0% $0.00 n/a -23.9% -35.1%

3-Comparison — 60 Minute Swedish Massage melanies-massage-studio-1

Change anchor: 2026-01-14  ·  98d since change
Price: $55.00 → $66.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 3.0% 3.1% +5.3% 0.0% n/a -16.6% +21.9% didnt work
GB/UDV $1.82 $2.22 +22.0% $0.00 n/a -11.6% +33.6%
MVR/UDV $0.40 $0.41 +2.3% $0.00 n/a +515.2% -512.9%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.