medfusion-wellness-1 · L3 - Massage · Cedar Park (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 30-Minute Full-Body Custom Massage | $80.00 | $56.00 | 0.0% | 0 | $0.00 |
| 60-Minute Full-Body Custom Massage | $125.00 | $85.79 | 0.0% | 0 | $0.00 |
| 90-Minute Full-Body Custom Massage | $180.01 | $120.01 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-05-01 Margin change on 60-Minute Full-Body Custom Massage — 28.1% → 35.0% analysed below
- 2025-04-22 Price change on 90-Minute Full-Body Custom Massage — $100.00 → $120.01 analysed below
3-Comparison — 60-Minute Full-Body Custom Massage medfusion-wellness-1
Margin: 28.1% → 35.0% (6.9pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.3% | 1.2% | -45.7% | 0.0% | n/a | +33.2% | -78.9% | worked |
| GB/UDV | $1.69 | $1.07 | -36.9% | $0.00 | n/a | +31.3% | -68.2% | |
| MVR/UDV | $0.18 | $0.23 | +27.0% | $0.00 | n/a | +20.1% | +6.9% |
3-Comparison — 90-Minute Full-Body Custom Massage medfusion-wellness-1
Price: $100.00 → $120.01
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.4% | 1.6% | +269.4% | 0.0% | n/a | +13.5% | +255.9% | worked |
| GB/UDV | $0.44 | $1.94 | +343.3% | $0.00 | n/a | +18.9% | +324.3% | |
| MVR/UDV | $0.06 | $0.38 | +517.3% | $0.00 | n/a | +22.9% | +494.4% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.