me-time-atl-4 · L3 - Massage · Snellville (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Two 60-Minute Swedish Massage with Hot Stones | $250.00 | $109.00 | 22.5% | 16 | $1,569.60 |
| One 60-Minute Swedish Massage with Hot Stones | $125.00 | $59.00 | 27.8% | 38 | $2,017.80 |
Activity Timeline (sorted newest first)
- 2025-12-01 Margin change on Two 60-Minute Swedish Massage with Hot Stones — 25.2% → 22.5% analysed below
- 2025-12-01 Margin change on One 60-Minute Swedish Massage with Hot Stones — 30.5% → 27.8% analysed below
- 2025-11-26 Price change on Two 60-Minute Swedish Massage with Hot Stones — $103.55 → $98.10
- 2025-11-24 Price change on One 60-Minute Swedish Massage with Hot Stones — $59.00 → $53.10
- 2025-09-01 Combo restructuring on Two 60-Minute Swedish Massage with Hot Stones · margin 44.6% → 30.3% · price $125.00 → $109.00
- 2025-09-01 Margin change on One 60-Minute Swedish Massage with Hot Stones — 42.8% → 35.0%
- 2025-08-20 Price change on One 60-Minute Swedish Massage with Hot Stones — $63.75 → $59.00
3-Comparison — Two 60-Minute Swedish Massage with Hot Stones me-time-atl-4
Margin: 25.2% → 22.5% (-2.6pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.1% | 2.8% | -8.8% | 0.0% | n/a | +16.2% | -25.0% | worked |
| GB/UDV | $3.11 | $2.74 | -11.9% | $0.00 | n/a | +21.2% | -33.0% | |
| MVR/UDV | $0.35 | $0.44 | +27.7% | $0.00 | n/a | -140.7% | +168.5% |
3-Comparison — One 60-Minute Swedish Massage with Hot Stones me-time-atl-4
Margin: 30.5% → 27.8% (-2.7pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 6.0% | 7.2% | +21.3% | 0.0% | n/a | +18.8% | +2.5% | worked |
| GB/UDV | $3.29 | $3.84 | +16.7% | $0.00 | n/a | +16.3% | +0.4% | |
| MVR/UDV | $0.59 | $0.68 | +14.3% | $0.00 | n/a | -3432.9% | +3447.2% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.