md-foot-massage · L3 - Massage · Los Angeles (Pacific South)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Couples Two 60-Min Combo Massage | $300.00 | $150.00 | 25.0% | 3 | $450.00 |
| 90-Min Body Swedish or Deep Tissue Massage with Hot Stone and Body Scrub | $140.00 | $112.00 | 0.0% | 0 | $0.00 |
| 60-Min Body Swedish or Deep Tissue Massage with Hot Stone and Body Scrub | $95.00 | $71.00 | 25.0% | 16 | $1,136.00 |
| 60-Min Combo Massage w 30-Min Foot & 30Min Body Massage w Hot Stone & Body Scrub | $75.00 | $60.00 | 25.0% | 4 | $240.00 |
Activity Timeline (sorted newest first)
- 2025-11-19 Price change on 60-Min Body Swedish or Deep Tissue Massage with Hot Stone and Body Scrub — $61.20 → $71.00 analysed below
3-Comparison — 60-Min Body Swedish or Deep Tissue Massage with Hot Stone and Body Scrub md-foot-massage
Change anchor: 2025-11-19
· 154d since change
Price: $61.20 → $71.00
Price: $61.20 → $71.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 5.3% | 4.6% | -12.3% | 0.0% | n/a | +15.0% | -27.3% | inconclusive |
| GB/UDV | $3.62 | $4.37 | +20.6% | $0.00 | n/a | +26.6% | -6.0% | |
| MVR/UDV | $0.48 | $0.45 | -7.1% | $0.00 | n/a | -5.8% | -1.3% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.