mattina-massage-and-spa · L3 - Massage · Orange (Pacific South)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 70 - minute Deep Tissue or Swedish Body Massage with CBD Oil & inclu... | $155.00 | $77.50 | 0.0% | 0 | $0.00 |
| 90 Minute Couples Swedish or Deep Tissue Massage with Optional Hot Stones | $270.00 | $189.00 | 23.0% | 50 | $9,450.00 |
| 90 Minute Swedish or Deep Tissue Massage with Optional Hot Stones | $155.00 | $93.00 | 15.0% | 48 | $4,464.00 |
| 60 Minute Swedish or Deep Tissue Massage with Optional Hot Stones | $110.00 | $75.00 | 0.0% | 0 | $0.00 |
| 60 Minute Couples Swedish or Deep Tissue Massage with Optional Hot Stones | $220.00 | $132.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-06-28 Price change on 90 Minute Swedish or Deep Tissue Massage with Optional Hot Stones — $125.00 → $93.00 analysed below
- 2025-06-27 Price change on 60 Minute Couples Swedish or Deep Tissue Massage with Optional Hot Stones — $149.00 → $136.25 analysed below
- 2025-06-12 Price change on 90 Minute Couples Swedish or Deep Tissue Massage with Optional Hot Stones — $164.00 → $189.00 analysed below
- 2025-03-01 Margin change on 90 Minute Swedish or Deep Tissue Massage with Optional Hot Stones — 18.6% → 15.2%
- 2025-02-05 Price change on 60 Minute Swedish or Deep Tissue Massage with Optional Hot Stones — $66.33 → $75.00 analysed below
- 2025-02-05 Price change on 90 Minute Swedish or Deep Tissue Massage with Optional Hot Stones — $84.00 → $125.00
- 2025-02-01 Combo restructuring on 60 Minute Couples Swedish or Deep Tissue Massage with Optional Hot Stones · margin 23.6% → 17.4% · price $119.00 → $149.00
3-Comparison — 60 Minute Couples Swedish or Deep Tissue Massage with Optional Hot Stones mattina-massage-and-spa
Price: $149.00 → $136.25
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.8% | 2.7% | +52.2% | 0.0% | n/a | +14.0% | +38.2% | worked |
| GB/UDV | $2.65 | $3.65 | +37.5% | $0.00 | n/a | +34.3% | +3.2% | |
| MVR/UDV | $0.23 | $0.31 | +35.8% | $0.00 | n/a | -16.0% | +51.7% |
3-Comparison — 60 Minute Swedish or Deep Tissue Massage with Optional Hot Stones mattina-massage-and-spa
Price: $66.33 → $75.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.9% | 1.0% | +5.0% | 0.0% | n/a | +1.0% | +4.0% | inconclusive |
| GB/UDV | $0.67 | $0.85 | +27.2% | $0.00 | n/a | +3.9% | +23.3% | |
| MVR/UDV | $0.07 | $0.08 | +3.3% | $0.00 | n/a | +11.8% | -8.5% |
3-Comparison — 90 Minute Couples Swedish or Deep Tissue Massage with Optional Hot Stones mattina-massage-and-spa
Price: $164.00 → $189.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.6% | 2.3% | -10.9% | 0.0% | n/a | +12.0% | -22.9% | didnt work |
| GB/UDV | $4.41 | $4.40 | -0.3% | $0.00 | n/a | +9.8% | -10.1% | |
| MVR/UDV | $0.44 | $0.44 | +1.1% | $0.00 | n/a | +82.6% | -81.5% |
3-Comparison — 90 Minute Swedish or Deep Tissue Massage with Optional Hot Stones mattina-massage-and-spa
Price: $125.00 → $93.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.3% | 0.9% | +158.8% | 0.0% | n/a | +8.1% | +150.6% | worked |
| GB/UDV | $0.66 | $0.86 | +29.3% | $0.00 | n/a | +12.6% | +16.7% | |
| MVR/UDV | $0.05 | $0.07 | +28.5% | $0.00 | n/a | +16.8% | +11.7% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.