massages-by-serina-2 · L3 - Massage · Pensacola (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60-Minute Full Body Massage | $104.99 | $74.00 | 0.0% | 0 | $0.00 |
| One 90-Minute Full Body Massage | $130.01 | $85.00 | 0.0% | 0 | $0.00 |
| Three 60-Minute Full Body Massages | $269.98 | $176.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-12-01 Margin change on One 60-Minute Full Body Massage — 40.0% → 34.3% analysed below
- 2025-08-01 Margin change on One 60-Minute Full Body Massage — 47.6% → 40.0%
- 2025-07-29 Price change on One 60-Minute Full Body Massage — $58.00 → $74.00
3-Comparison — One 60-Minute Full Body Massage massages-by-serina-2
Change anchor: 2025-12-01
· 142d since change
Margin: 40.0% → 34.3% (-5.7pp)
Margin: 40.0% → 34.3% (-5.7pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.7% | 2.8% | +5.7% | 0.0% | n/a | +8.9% | -3.2% | worked |
| GB/UDV | $1.97 | $2.08 | +5.7% | $0.00 | n/a | +9.9% | -4.2% | |
| MVR/UDV | $0.54 | $0.55 | +0.6% | $0.00 | n/a | -395.7% | +396.3% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.