massageluxe-lutz · L3 - Massage · Chesterfield (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Lutz - 1 Hour Standard Massage & 15 Minute HydroLuXe | $120.00 | $45.00 | 30.0% | 31 | $1,395.00 |
| Lutz - LuXe Facial & 15 Minute HydroLuXe | $120.00 | $45.00 | 30.0% | 2 | $90.00 |
Activity Timeline (sorted newest first)
- 2025-05-30 Price change on Lutz - LuXe Facial & 15 Minute HydroLuXe — $39.00 → $45.00 analysed below
- 2025-05-28 Price change on Lutz - 1 Hour Standard Massage & 15 Minute HydroLuXe — $39.00 → $45.00 analysed below
3-Comparison — Lutz - LuXe Facial & 15 Minute HydroLuXe massageluxe-lutz
Price: $39.00 → $45.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.5% | 0.1% | -70.9% | 0.0% | n/a | -19.9% | -51.0% | didnt work |
| GB/UDV | $0.18 | $0.06 | -66.5% | $0.00 | n/a | -17.4% | -49.1% | |
| MVR/UDV | $0.05 | $0.02 | -68.8% | $0.00 | n/a | -52.9% | -16.0% |
3-Comparison — Lutz - 1 Hour Standard Massage & 15 Minute HydroLuXe massageluxe-lutz
Price: $39.00 → $45.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 8.3% | 5.6% | -33.2% | 0.0% | n/a | -22.0% | -11.2% | didnt work |
| GB/UDV | $3.62 | $2.56 | -29.3% | $0.00 | n/a | -19.5% | -9.8% | |
| MVR/UDV | $0.99 | $0.45 | -54.3% | $0.00 | n/a | -51.0% | -3.3% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.