massage-wellness-1231190823  ·  L3 - Massage  ·  Pueblo (Mountain)

Owner: Courtney Rossi  ·  Manager: Lindsey Meszaros  ·  Division: Colorado Springs  ·  Stage:  ·  PDS: Massage - Couples

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
60min Swedish or Deep Tissue Massage $100.00 $70.00 0.0% 0 $0.00
30min ASMR Massage $60.00 $42.00 0.0% 0 $0.00
60min ASMR Massage $90.00 $63.00 0.0% 0 $0.00
90min Swedish or Deep Tissue Massage $140.00 $98.00 0.0% 0 $0.00
90min Holiday Pampering Package: 60min Swedish Massage & 30min ASMR Massage $120.00 $84.00 0.0% 0 $0.00
60min Couples Swedish or Deep Tissue Massage $220.00 $154.00 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60min Couples Swedish or Deep Tissue Massage massage-wellness-1231190823

Change anchor: 2026-01-18  ·  94d since change
Price: $139.00 → $154.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.2% 1.1% -9.9% 0.0% n/a -16.9% +7.0% didnt work
GB/UDV $1.67 $1.67 -0.1% $0.00 n/a -13.1% +12.9%
MVR/UDV $0.34 $0.21 -39.6% $0.00 n/a -13.2% -26.4%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 60min Swedish or Deep Tissue Massage massage-wellness-1231190823

Change anchor: 2026-01-12  ·  100d since change
Price: $59.00 → $70.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.8% 1.8% -35.1% 0.0% n/a -31.3% -3.8% didnt work
GB/UDV $1.92 $1.25 -35.1% $0.00 n/a -35.3% +0.3%
MVR/UDV $0.42 $0.23 -43.6% $0.00 n/a -162.4% +118.8%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.