massage-therapy-by-mary-1-4 · L3 - Massage · Houston (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Two 60-Minute Reflexology Sessions - separate sessions | $180.01 | $85.00 | 0.0% | 0 | $0.00 |
| One 60-Minute Reflexology Session | $100.00 | $59.00 | 36.0% | 3 | $177.00 |
Activity Timeline (sorted newest first)
- 2025-09-18 Price change on One 60-Minute Reflexology Session — $45.00 → $59.00 analysed below
- 2025-08-01 Margin change on One 60-Minute Reflexology Session — 41.6% → 35.6%
3-Comparison — One 60-Minute Reflexology Session massage-therapy-by-mary-1-4
Change anchor: 2025-09-18
· 216d since change
Price: $45.00 → $59.00
Price: $45.00 → $59.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.7% | 3.2% | +94.8% | 0.0% | n/a | +120.8% | -26.0% | didnt work |
| GB/UDV | $0.75 | $1.90 | +155.5% | $0.00 | n/a | +124.0% | +31.5% | |
| MVR/UDV | $0.15 | $0.15 | +1.4% | $0.00 | n/a | +121.1% | -119.7% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.