massage-rx-21 · L3 - Massage · Atlanta (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90 min therapeutic massage | $125.00 | $87.50 | 0.0% | 0 | $0.00 |
| 2 hour therapeutic massage | $210.00 | $139.00 | 0.0% | 0 | $0.00 |
| 60 min soothing firm pressure massage | $90.00 | $63.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-06-01 Margin change on 90 min therapeutic massage — 49.5% → 40.0% analysed below
- 2025-06-01 Margin change on 2 hour therapeutic massage — 50.0% → 35.2% analysed below
- 2025-05-03 Price change on 2 hour therapeutic massage — $130.20 → $140.00
3-Comparison — 90 min therapeutic massage massage-rx-21
Margin: 49.5% → 40.0% (-9.5pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.2% | 1.7% | -25.0% | 0.0% | n/a | -9.0% | -16.0% | didnt work |
| GB/UDV | $2.43 | $1.90 | -22.0% | $0.00 | n/a | -11.0% | -11.0% | |
| MVR/UDV | $0.81 | $0.05 | -93.6% | $0.00 | n/a | -58.4% | -35.2% |
3-Comparison — 2 hour therapeutic massage massage-rx-21
Margin: 50.0% → 35.2% (-14.8pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.1% | 1.2% | +5.0% | 0.0% | n/a | -15.5% | +20.5% | didnt work |
| GB/UDV | $1.56 | $1.63 | +4.6% | $0.00 | n/a | -15.1% | +19.7% | |
| MVR/UDV | $0.60 | $0.43 | -28.8% | $0.00 | n/a | -207.5% | +178.7% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.