MarginWatch

massage-rv-llc-2-1 · L3 - Massage · Jackson Township (Northeast)

Owner: Dennis Christopher Fuentes Pineda · Manager: Carlos Enrique Vasquez Ruano · Division: Central Jersey · Stage: · PDS: Massage - Choice of - In Spa

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

Option	List	Sell	Effective Margin	Units QTD	GB QTD
60-minute Prenatal Massage	$120.00	$69.00	39.1%	1	$69.00
60-minute Cupping Therapy	$120.00	$69.00	39.1%	1	$69.00
60-minute Swedish Massage	$100.00	$59.00	33.9%	1	$59.00
60-minute Deep Tissue with Bamboo(back) or Therapeutic Massage	$100.00	$59.99	0.0%	0	$0.00

Activity Timeline (sorted newest first)

2026-03-01 Margin change on 60-minute Cupping Therapy — 34.5% → 39.1% analysed below
2026-02-11 Price change on 60-minute Swedish Massage — $49.99 → $59.00 analysed below
2026-02-01 Margin change on 60-minute Prenatal Massage — 34.5% → 39.1% analysed below

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60-minute Cupping Therapy massage-rv-llc-2-1

Change anchor: 2026-03-01 · 52d since change
Margin: 34.5% → 39.1% (4.6pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	0.0%	0.3%	n/a	0.2%	+4.7%	-10.2%	n/a	insufficient data
GB/UDV	$0.00	$0.18	n/a	$0.14	+31.3%	-8.5%	n/a
MVR/UDV	$0.00	$0.04	n/a	$0.04	-2.2%	-496.0%	n/a

Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 60-minute Prenatal Massage massage-rv-llc-2-1

Change anchor: 2026-02-01 · 80d since change
Margin: 34.5% → 39.1% (4.6pp)

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	0.0%	0.1%	n/a	0.3%	-54.9%	+0.9%	n/a	insufficient data
GB/UDV	$0.00	$0.10	n/a	$0.18	-43.5%	+1.1%	n/a
MVR/UDV	$0.00	$0.03	n/a	$-0.01	+312.9%	+78.0%	n/a

3-Comparison — 60-minute Swedish Massage massage-rv-llc-2-1

Change anchor: 2026-02-11 · 70d since change
Price: $49.99 → $59.00

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	3.0%	1.5%	-51.5%	5.0%	-70.3%	-4.6%	-47.0%	didnt work
GB/UDV	$1.52	$0.87	-42.8%	$2.48	-65.0%	-6.1%	-36.7%
MVR/UDV	$0.26	$0.17	-33.7%	$0.44	-61.5%	+106.5%	-140.2%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.