massage-house-new-ownership  ·  L3 - Massage  ·  Chicago (Midwest)

Owner: Zach Kitson  ·  Manager: Sarah Neligan  ·  Division: Chicago  ·  Stage:  ·  PDS: Massage - Couples

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
60-Min Hot Stone Massage with Essential Oil $93.00 $79.00 0.0% 0 $0.00
90-Min Hot Stone Massage with Essential Oil $149.00 $125.00 0.0% 0 $0.00
70-Minute Signature Pampering Package $269.00 $109.00 0.0% 0 $0.00
60-Minute Couples Full-Body Hot-Stone Massage with Siamese-Rose Essential Oil $150.00 $127.50 0.0% 0 $0.00
90-Minute Couples Full-Body Hot-Stone Massage with Siamese-Rose Essential Oil $210.00 $177.45 0.0% 0 $0.00
90-Minute Signature Pampering Package $299.03 $129.00 0.0% 0 $0.00
60-Minute Couples Full-Body Swedish Massage with Siamese-Rose Essential Oil $130.00 $117.00 0.0% 0 $0.00
90-Minute Couples Full-Body Swedish Massage with Siamese-Rose Essential Oil $190.00 $167.83 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 90-Minute Couples Full-Body Hot-Stone Massage with Siamese-Rose Essential Oil massage-house-new-ownership

Change anchor: 2025-09-21  ·  213d since change
Price: $205.00 → $169.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.3% 0.6% +99.7% 0.0% n/a -14.5% +114.2% inconclusive
GB/UDV $0.77 $1.05 +37.2% $0.00 n/a -16.0% +53.2%
MVR/UDV $0.13 $0.13 +4.5% $0.00 n/a +8.9% -4.4%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 90-Minute Couples Full-Body Swedish Massage with Siamese-Rose Essential Oil massage-house-new-ownership

Change anchor: 2025-11-14  ·  159d since change
Price: $159.00 → $167.83

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.9% 0.7% -23.1% 0.0% n/a -4.9% -18.2% inconclusive
GB/UDV $1.43 $1.21 -15.1% $0.00 n/a -2.1% -13.0%
MVR/UDV $0.17 $0.16 -2.6% $0.00 n/a -22.8% +20.3%

3-Comparison — 60-Minute Couples Full-Body Hot-Stone Massage with Siamese-Rose Essential Oil massage-house-new-ownership

Change anchor: 2025-11-16  ·  157d since change
Price: $119.00 → $127.50

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.5% 0.4% -22.7% 0.0% n/a -4.5% -18.1% didnt work
GB/UDV $0.56 $0.47 -17.1% $0.00 n/a +2.4% -19.5%
MVR/UDV $0.08 $0.06 -20.2% $0.00 n/a -4.3% -15.9%

3-Comparison — 60-Minute Couples Full-Body Swedish Massage with Siamese-Rose Essential Oil massage-house-new-ownership

Change anchor: 2025-11-13  ·  160d since change
Price: $108.00 → $117.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.1% 1.0% -50.7% 0.0% n/a -7.7% -43.1% didnt work
GB/UDV $2.30 $1.19 -48.5% $0.00 n/a +7.0% -55.5%
MVR/UDV $0.30 $0.15 -50.2% $0.00 n/a +2.0% -52.2%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.