massage-heights-southpark-meadows-3 · L3 - Massage · Austin (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90-Minute Massage with Choice of One Elevation | $203.98 | $104.99 | 0.0% | 0 | $0.00 |
| 60-Minute Massage with Choice of One Elevation | $143.98 | $69.99 | 0.0% | 0 | $0.00 |
| Southpark Meadows 60 Min Massage plus Elevation | $219.97 | $89.99 | 32.0% | 20 | $1,799.80 |
| Southpark Meadows 90 Min Massage plus Elevation | $280.00 | $134.99 | 32.0% | 9 | $1,214.91 |
| One 60-Minute Couples Massage with One Elevation Each | $439.94 | $179.98 | 32.0% | 26 | $4,679.48 |
Activity Timeline (sorted newest first)
- 2025-09-01 Margin change on Southpark Meadows 90 Min Massage plus Elevation — 40.0% → 33.1% analysed below
- 2025-09-01 Margin change on Southpark Meadows 60 Min Massage plus Elevation — 40.0% → 32.7% analysed below
3-Comparison — Southpark Meadows 90 Min Massage plus Elevation massage-heights-southpark-meadows-3
Margin: 40.0% → 33.1% (-6.9pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.6% | 0.8% | -47.8% | 0.0% | n/a | -6.2% | -41.6% | didnt work |
| GB/UDV | $2.15 | $1.12 | -47.8% | $0.00 | n/a | -6.4% | -41.4% | |
| MVR/UDV | $0.67 | $0.16 | -76.2% | $0.00 | n/a | -10.6% | -65.6% |
3-Comparison — Southpark Meadows 60 Min Massage plus Elevation massage-heights-southpark-meadows-3
Margin: 40.0% → 32.7% (-7.3pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.1% | 5.5% | +157.2% | 0.0% | n/a | -6.7% | +163.9% | inconclusive |
| GB/UDV | $1.91 | $4.92 | +157.2% | $0.00 | n/a | -4.7% | +162.0% | |
| MVR/UDV | $0.76 | $0.69 | -8.3% | $0.00 | n/a | -159.9% | +151.7% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.