massage-heights-south-pointe-plaza-2 · L3 - Massage · Henderson (Mountain)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 3 60-Minute Massages with Choice of One Elevation for Each Massage | $419.86 | $69.99 | 0.0% | 0 | $0.00 |
| 60-Minute Massage with Choice-Of One Elevation Add-On | $199.97 | $79.99 | 32.0% | 12 | $959.88 |
| 90-Minute Massage with Choice-Of One Elevation Add-On | $189.99 | $104.99 | 0.0% | 0 | $0.00 |
| 90-Minute Massage with Choice-Of One Elevation Add-On | $279.96 | $119.99 | 32.0% | 13 | $1,559.87 |
| 120-Minute Massage with Choice-Of One Elevation Add-On | $360.01 | $159.99 | 32.0% | 3 | $479.97 |
| 60-Minute Massage with Choice-Of One Elevation Add-On | $140.01 | $69.99 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-11-07 Price change on 90-Minute Massage with Choice-Of One Elevation Add-On — $104.99 → $119.99 analysed below
- 2025-11-03 Price change on 120-Minute Massage with Choice-Of One Elevation Add-On — $139.98 → $159.99 analysed below
- 2025-11-02 Price change on 60-Minute Massage with Choice-Of One Elevation Add-On — $69.99 → $79.99 analysed below
3-Comparison — 90-Minute Massage with Choice-Of One Elevation Add-On massage-heights-south-pointe-plaza-2
Price: $104.99 → $119.99
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.8% | 2.9% | +5.4% | 0.0% | n/a | +13.1% | -7.6% | didnt work |
| GB/UDV | $2.97 | $3.50 | +17.9% | $0.00 | n/a | +13.5% | +4.4% | |
| MVR/UDV | $0.35 | $0.38 | +8.7% | $0.00 | n/a | +1823.5% | -1814.8% |
3-Comparison — 60-Minute Massage with Choice-Of One Elevation Add-On massage-heights-south-pointe-plaza-2
Price: $69.99 → $79.99
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 5.1% | 5.7% | +13.5% | 0.0% | n/a | +22.4% | -9.0% | worked |
| GB/UDV | $3.54 | $4.59 | +29.7% | $0.00 | n/a | +24.3% | +5.4% | |
| MVR/UDV | $0.51 | $0.71 | +38.2% | $0.00 | n/a | -233.4% | +271.6% |
3-Comparison — 120-Minute Massage with Choice-Of One Elevation Add-On massage-heights-south-pointe-plaza-2
Price: $139.98 → $159.99
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.6% | 1.4% | -7.8% | 0.0% | n/a | +16.1% | -23.9% | worked |
| GB/UDV | $2.18 | $2.29 | +5.4% | $0.00 | n/a | -3.5% | +8.9% | |
| MVR/UDV | $0.29 | $0.30 | +5.3% | $0.00 | n/a | -903.0% | +908.3% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.