massage-heights-rancho-penasquitos-new-owner · L3 - Massage · San Diego (Pacific South)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90-Minute Massage with Choice of Elevation | $309.96 | $149.99 | 32.0% | 4 | $599.96 |
| One 60-Minute Massage with Choice of One Elevation Add-On | $178.99 | $79.99 | 0.0% | 0 | $0.00 |
| 60-Minute Massage with Choice of Elevation | $240.01 | $99.99 | 32.0% | 9 | $899.91 |
Activity Timeline (sorted newest first)
- 2025-11-07 Price change on 60-Minute Massage with Choice of Elevation — $89.00 → $99.99 analysed below
3-Comparison — 60-Minute Massage with Choice of Elevation massage-heights-rancho-penasquitos-new-owner
Change anchor: 2025-11-07
· 166d since change
Price: $89.00 → $99.99
Price: $89.00 → $99.99
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 5.1% | 5.5% | +6.7% | 0.0% | n/a | +12.3% | -5.6% | inconclusive |
| GB/UDV | $4.58 | $5.49 | +19.8% | $0.00 | n/a | +11.0% | +8.8% | |
| MVR/UDV | $0.70 | $0.68 | -2.1% | $0.00 | n/a | -0.3% | -1.8% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.