massage-heights-lakewood-8  ·  L3 - Massage  ·  Dallas (South Central)

Owner: Colin Schwartz  ·  Manager: Lindsey Meszaros  ·  Division: Dallas  ·  Stage:  ·  PDS: Massage - Full Body

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
Spa Day Pampering Package: One 60-minute Facial and 60-minute Massage $319.96 $159.98 32.0% 4 $639.92
One 90-Minute Customized Massage with One Elevation Add-On of Choice $240.00 $139.99 0.0% 0 $0.00
90-Minute Massage $239.98 $119.99 32.0% 4 $479.96
60-Minute Massage $159.98 $79.99 32.0% 7 $559.93
Spa Day Pampering Package 60 min Facial and 60 min Massage with Elevation Each $360.00 $191.99 0.0% 0 $0.00
One 60-Minute Customized Massage with One Elevation Add-On of Choice $159.98 $99.99 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — One 60-Minute Customized Massage with One Elevation Add-On of Choice massage-heights-lakewood-8

Change anchor: 2025-12-01  ·  142d since change
Margin: 40.0% → 32.0% (-8.0pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.5% 7.7% +207.4% 0.0% n/a +13.2% +194.2% worked
GB/UDV $2.00 $6.15 +207.4% $0.00 n/a +14.5% +192.9%
MVR/UDV $0.33 $1.27 +288.6% $0.00 n/a +86.3% +202.3%

3-Comparison — One 90-Minute Customized Massage with One Elevation Add-On of Choice massage-heights-lakewood-8

Change anchor: 2025-12-01  ·  142d since change
Margin: 40.0% → 32.0% (-8.0pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.1% 2.3% +9.3% 0.0% n/a +8.7% +0.6% didnt work
GB/UDV $2.50 $2.73 +9.3% $0.00 n/a +6.1% +3.2%
MVR/UDV $0.77 $0.49 -36.2% $0.00 n/a +157.5% -193.8%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.