massage-heights-lakewood-6 · L3 - Massage · Dallas (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60-Minute Couples Massage with Choice of One Elevation Add-On | $360.01 | $159.99 | 0.0% | 0 | $0.00 |
| 60-Minute Couples Massage | $319.96 | $159.98 | 32.0% | 19 | $3,039.62 |
| 60-Min Couples Massage w Choice of 1 Elevation Add-On Excluding Saturdays | $360.00 | $191.99 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-12-01 Margin change on 60-Min Couples Massage w Choice of 1 Elevation Add-On Excluding Saturdays — 40.0% → 32.3% analysed below
3-Comparison — 60-Min Couples Massage w Choice of 1 Elevation Add-On Excluding Saturdays massage-heights-lakewood-6
Change anchor: 2025-12-01
· 142d since change
Margin: 40.0% → 32.3% (-7.7pp)
Margin: 40.0% → 32.3% (-7.7pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.8% | 7.0% | +146.9% | 0.0% | n/a | +14.0% | +132.9% | worked |
| GB/UDV | $4.52 | $11.16 | +146.9% | $0.00 | n/a | +9.1% | +137.8% | |
| MVR/UDV | $1.39 | $2.11 | +52.0% | $0.00 | n/a | +28.8% | +23.2% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.