massage-heights-centerra-loveland-2 · L3 - Massage · Loveland (Mountain)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60-Minute Massage with Choice of One Elevation - Valid Monday-Thursday | $199.98 | $89.99 | 32.0% | 5 | $449.95 |
Activity Timeline (sorted newest first)
- 2025-07-26 Price change on One 60-Minute Massage with Choice of One Elevation - Valid Monday-Thursday — $79.99 → $89.99 analysed below
3-Comparison — One 60-Minute Massage with Choice of One Elevation - Valid Monday-Thursday massage-heights-centerra-loveland-2
Change anchor: 2025-07-26
· 270d since change
Price: $79.99 → $89.99
Price: $79.99 → $89.99
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 8.1% | 9.2% | +14.1% | 0.0% | n/a | +11.3% | +2.9% | didnt work |
| GB/UDV | $7.73 | $9.61 | +24.4% | $0.00 | n/a | +13.0% | +11.4% | |
| MVR/UDV | $1.18 | $0.98 | -16.8% | $0.00 | n/a | +106.9% | -123.7% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.