massage-heights-adobe-plaza-4  ·  L3 - Massage  ·  Henderson (Mountain)

Owner: Colin Schwartz  ·  Manager: Lindsey Meszaros  ·  Division: Las Vegas  ·  Stage:  ·  PDS: Massage - Couples

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
60 Min Couples Massage w Choice of 1 Elevation Add-On Valid Monday-Thursday $279.98 $99.98 0.0% 0 $0.00
60-Minute Couples Massage with Choice of One Elevation Add-On Each $279.99 $109.98 0.0% 0 $0.00
90 Min Couples Massage with Choice of 1 Elevation Add-On - Valid Any Day $559.94 $239.99 32.0% 18 $4,319.82
60 Min Couples Massage with Choice of 1 Elevation Add-On - Valid Any Day $319.98 $139.99 0.0% 0 $0.00
60 Min Couples Massage with Choice of 1 Elevation Add-On - Valid Any Day $399.98 $159.99 32.0% 21 $3,359.79

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60 Min Couples Massage with Choice of 1 Elevation Add-On - Valid Any Day massage-heights-adobe-plaza-4

Change anchor: 2025-11-12  ·  161d since change
Price: $139.99 → $159.99

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 3.6% 4.8% +33.0% 0.0% n/a +15.1% +17.9% didnt work
GB/UDV $5.20 $7.89 +51.8% $0.00 n/a +1.4% +50.3%
MVR/UDV $0.81 $1.26 +55.1% $0.00 n/a +340.5% -285.3%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 90 Min Couples Massage with Choice of 1 Elevation Add-On - Valid Any Day massage-heights-adobe-plaza-4

Change anchor: 2025-11-14  ·  159d since change
Price: $209.99 → $239.99

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.6% 2.3% -11.9% 0.0% n/a +10.2% -22.1% didnt work
GB/UDV $5.44 $5.47 +0.7% $0.00 n/a -3.9% +4.5%
MVR/UDV $0.95 $0.74 -22.5% $0.00 n/a +3.0% -25.5%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.