massage-cove-3 · L3 - Massage · Studio City (Pacific South)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90 min Couples Swedish or Deep Tissue Massage with Hot Stones, Stea... | $295.00 | $221.25 | 22.0% | 3 | $663.75 |
| 90 min Swedish or Deep Tissue Massage with Hot Stones, Steam Eye Ma... | $175.00 | $127.75 | 22.0% | 2 | $255.50 |
| 60 min Swedish or Deep Tissue Massage with Hot Stones, Steam Eye Ma... | $135.00 | $89.10 | 22.0% | 4 | $356.40 |
| 60 min Couples Swedish or Deep Tissue Massage with Hot Stones, Stea... | $215.00 | $152.65 | 22.0% | 1 | $152.65 |
Activity Timeline (sorted newest first)
- 2025-12-20 Price change on 90 min Couples Swedish or Deep Tissue Massage with Hot Stones, Stea... — $195.00 → $221.25 analysed below
- 2025-12-19 Price change on 60 min Swedish or Deep Tissue Massage with Hot Stones, Steam Eye Ma... — $95.00 → $89.10 analysed below
- 2025-12-18 Price change on 60 min Couples Swedish or Deep Tissue Massage with Hot Stones, Stea... — $175.00 → $152.65 analysed below
- 2025-11-29 Price change on 60 min Swedish or Deep Tissue Massage with Hot Stones, Steam Eye Ma... — $89.00 → $95.00
3-Comparison — 60 min Couples Swedish or Deep Tissue Massage with Hot Stones, Stea... massage-cove-3
Price: $175.00 → $152.65
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.6% | 3.5% | +33.1% | 0.0% | n/a | +2.7% | +30.4% | worked |
| GB/UDV | $4.56 | $5.30 | +16.1% | $0.00 | n/a | -0.3% | +16.4% | |
| MVR/UDV | $0.60 | $0.77 | +28.3% | $0.00 | n/a | -3.2% | +31.5% |
3-Comparison — 60 min Swedish or Deep Tissue Massage with Hot Stones, Steam Eye Ma... massage-cove-3
Price: $95.00 → $89.10
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.4% | 3.3% | +35.2% | 0.0% | n/a | +1.8% | +33.4% | worked |
| GB/UDV | $2.32 | $3.35 | +44.1% | $0.00 | n/a | +0.9% | +43.2% | |
| MVR/UDV | $0.29 | $0.54 | +85.5% | $0.00 | n/a | -1.4% | +86.9% |
3-Comparison — 90 min Couples Swedish or Deep Tissue Massage with Hot Stones, Stea... massage-cove-3
Price: $195.00 → $221.25
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.8% | 1.2% | +44.9% | 0.0% | n/a | -2.6% | +47.6% | worked |
| GB/UDV | $2.15 | $2.70 | +25.8% | $0.00 | n/a | -5.4% | +31.1% | |
| MVR/UDV | $0.11 | $0.40 | +265.1% | $0.00 | n/a | +194.7% | +70.4% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.