massage-by-victoria-11 · L3 - Massage · Glastonbury (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60-Minute Full Body Massage | $95.00 | $69.00 | 35.0% | 12 | $828.00 |
| 90 minute therapeutic massage | $134.99 | $89.00 | 35.0% | 13 | $1,157.00 |
| One 90-Minute Cupping Therapy Massage | $155.00 | $99.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-08-01 Margin change on 90 minute therapeutic massage — 50.0% → 35.7% analysed below
- 2025-08-01 Margin change on One 60-Minute Full Body Massage — 50.0% → 35.2% analysed below
- 2025-08-01 Margin change on One 90-Minute Cupping Therapy Massage — 44.1% → 35.0% analysed below
- 2025-06-01 Price change on 90 minute therapeutic massage — $84.50 → $91.00
- 2025-05-07 Price change on One 60-Minute Full Body Massage — $63.00 → $68.00
3-Comparison — 90 minute therapeutic massage massage-by-victoria-11
Margin: 50.0% → 35.7% (-14.3pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.8% | 2.2% | +22.1% | 0.0% | n/a | -7.6% | +29.6% | inconclusive |
| GB/UDV | $1.71 | $2.04 | +19.5% | $0.00 | n/a | -8.1% | +27.6% | |
| MVR/UDV | $0.47 | $0.45 | -4.4% | $0.00 | n/a | -358.4% | +354.0% |
3-Comparison — One 60-Minute Full Body Massage massage-by-victoria-11
Margin: 50.0% → 35.2% (-14.8pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 4.1% | 2.8% | -31.0% | 0.0% | n/a | -0.0% | -31.0% | didnt work |
| GB/UDV | $2.80 | $1.96 | -30.0% | $0.00 | n/a | +5.6% | -35.6% | |
| MVR/UDV | $0.83 | $0.45 | -45.7% | $0.00 | n/a | +361.0% | -406.7% |
3-Comparison — One 90-Minute Cupping Therapy Massage massage-by-victoria-11
Margin: 44.1% → 35.0% (-9.1pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.4% | 1.2% | +168.5% | 0.0% | n/a | -7.2% | +175.7% | worked |
| GB/UDV | $0.45 | $1.19 | +166.1% | $0.00 | n/a | -2.6% | +168.7% | |
| MVR/UDV | $0.10 | $0.26 | +171.8% | $0.00 | n/a | -1810.3% | +1982.0% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.