massage-by-keelon · L3 - Massage · Brookline (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 minute deep tissue massage | $130.00 | $85.80 | 30.0% | 11 | $943.80 |
| 90 minute deep tissue massage | $165.00 | $90.75 | 30.0% | 5 | $453.75 |
| Three-60 minute deep tissue massages | $390.00 | $253.50 | 22.2% | 3 | $684.45 |
| 60 minute Trigger Point Massage | $165.00 | $115.50 | 22.2% | 3 | $226.80 |
| 90 minute CBD massage | $170.00 | $107.00 | 0.0% | 0 | $0.00 |
| 60 minute CBD massage | $140.00 | $98.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-03-05 Price change on 60 minute deep tissue massage — $79.20 → $85.80 analysed below
- 2026-03-01 Margin change on 60 minute deep tissue massage — 22.2% → 28.7%
- 2026-03-01 Margin change on 90 minute deep tissue massage — 22.2% → 30.0% analysed below
- 2026-02-03 Price change on 60 minute Trigger Point Massage — $84.00 → $75.60 analysed below
- 2026-02-01 Margin change on Three-60 minute deep tissue massages — 27.4% → 22.2% analysed below
- 2026-01-01 Margin change on 60 minute deep tissue massage — 25.8% → 22.2%
- 2026-01-01 Margin change on 60 minute Trigger Point Massage — 30.0% → 22.2%
- 2025-12-21 Price change on 60 minute deep tissue massage — $88.00 → $79.20
- 2025-12-17 Price change on 90 minute deep tissue massage — $100.01 → $90.00
- 2025-12-01 Margin change on 90 minute deep tissue massage — 30.0% → 23.2%
- 2025-10-24 Price change on Three-60 minute deep tissue massages — $156.00 → $214.50
3-Comparison — 90 minute deep tissue massage massage-by-keelon
Margin: 22.2% → 30.0% (7.8pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.3% | 0.6% | -74.8% | 0.0% | n/a | -5.0% | -69.8% | didnt work |
| GB/UDV | $2.04 | $0.52 | -74.6% | $0.00 | n/a | -6.5% | -68.0% | |
| MVR/UDV | $0.17 | $0.09 | -44.7% | $0.00 | n/a | +541.3% | -585.9% |
3-Comparison — Three-60 minute deep tissue massages massage-by-keelon
Margin: 27.4% → 22.2% (-5.1pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 0.2% | n/a | 0.0% | n/a | +14.8% | n/a | insufficient data |
| GB/UDV | $0.00 | $0.49 | n/a | $0.00 | n/a | +15.9% | n/a | |
| MVR/UDV | $0.00 | $0.08 | n/a | $0.00 | n/a | +33.8% | n/a |
3-Comparison — 60 minute deep tissue massage massage-by-keelon
Price: $79.20 → $85.80
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.8% | 2.0% | +8.8% | 0.0% | n/a | -10.9% | +19.7% | worked |
| GB/UDV | $1.43 | $1.68 | +17.4% | $0.00 | n/a | -16.1% | +33.6% | |
| MVR/UDV | $0.17 | $0.34 | +99.9% | $0.00 | n/a | -186.9% | +286.8% |
3-Comparison — 60 minute Trigger Point Massage massage-by-keelon
Price: $84.00 → $75.60
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 0.6% | n/a | 0.0% | n/a | n/a | n/a | insufficient data |
| GB/UDV | $0.00 | $0.44 | n/a | $0.00 | n/a | n/a | n/a | |
| MVR/UDV | $0.00 | $0.00 | n/a | $0.00 | n/a | n/a | n/a |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.