marvelous-touch-massage-1 · L3 - Massage · Richmond (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 90-Minute Swedish Massage | $160.00 | $144.00 | 50.0% | 3 | $283.50 |
| 90 Minute Marvelous Touch Of Hot Stone Marvelous Fall Special! | $130.01 | $111.00 | 0.0% | 0 | $0.00 |
| One 60-Minute Swedish Massage | $125.00 | $112.00 | 35.0% | 1 | $112.00 |
| One 75-Minute Swedish Massage | $135.00 | $121.00 | 0.0% | 0 | $0.00 |
| One 120-Minute Swedish Massage | $214.99 | $193.00 | 50.0% | 1 | $112.00 |
| One 105-Minute Swedish Massage | $175.01 | $157.00 | 43.3% | 3 | $353.00 |
Activity Timeline (sorted newest first)
- 2025-08-18 Price change on One 90-Minute Swedish Massage — $67.50 → $94.50 analysed below
- 2025-08-11 Price change on One 120-Minute Swedish Massage — $80.00 → $112.00 analysed below
3-Comparison — One 120-Minute Swedish Massage marvelous-touch-massage-1
Price: $80.00 → $112.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.0% | 1.2% | -40.0% | 0.0% | n/a | -1.7% | -38.3% | didnt work |
| GB/UDV | $1.62 | $1.36 | -16.0% | $0.00 | n/a | -3.8% | -12.2% | |
| MVR/UDV | $0.55 | $0.22 | -60.3% | $0.00 | n/a | +239.8% | -300.1% |
3-Comparison — One 90-Minute Swedish Massage marvelous-touch-massage-1
Price: $67.50 → $94.50
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.3% | 3.8% | +62.2% | 0.0% | n/a | -1.4% | +63.6% | worked |
| GB/UDV | $2.34 | $3.54 | +51.4% | $0.00 | n/a | -4.8% | +56.2% | |
| MVR/UDV | $0.51 | $1.28 | +151.3% | $0.00 | n/a | +8.2% | +143.1% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.