maple-day-spa · L3 - Massage · Long Beach (Pacific South)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Min Couples Massage for Birthday or Anniversary (Special Decoration a... | $299.00 | $188.01 | 21.0% | 2 | $376.02 |
| 60-Minute Couples Body Massage with Choice of Add-on | $248.99 | $129.00 | 0.0% | 0 | $0.00 |
| 60-Minute Body Massage with Choice of Add-On | $130.00 | $65.00 | 21.0% | 5 | $325.00 |
| 60 Minutes Full Body Lymphatic Detoxifying Massage | $99.00 | $69.30 | 21.0% | 4 | $277.20 |
| 60-Minute Couples Combo Massage with 30-Minute Basic Facial and 30-Minut... | $289.99 | $157.00 | 21.0% | 2 | $314.00 |
| 60 Minutes Combo Massage (includes 30 Min Body Massage + 30 Min Foot Mas... | $125.00 | $63.00 | 0.0% | 0 | $0.00 |
| 60-Min Couple (For Two) Swedish and Deep Tissue Combo Massage with Aroma... | $270.01 | $138.00 | 21.0% | 19 | $2,622.00 |
| Couple Combo with 30-Minute Body Massage and 30-Minute Basic Facial | $290.01 | $157.01 | 21.0% | 2 | $314.02 |
| 30-Minute Body Massage plus 30-Minute Basic Facial | $155.01 | $78.00 | 0.0% | 0 | $0.00 |
| 45-Minute Body Massage with Choice of Add-On plus 45-Minute Lifting Facial | $220.01 | $117.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-05-01 Margin change on 60-Min Couple (For Two) Swedish and Deep Tissue Combo Massage with Aroma... — 25.1% → 21.0% analysed below
3-Comparison — 60-Min Couple (For Two) Swedish and Deep Tissue Combo Massage with Aroma... maple-day-spa
Change anchor: 2025-05-01
· 356d since change
Margin: 25.1% → 21.0% (-4.1pp)
Margin: 25.1% → 21.0% (-4.1pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.4% | 1.5% | +6.3% | 0.0% | n/a | -7.0% | +13.3% | inconclusive |
| GB/UDV | $1.99 | $2.12 | +6.3% | $0.00 | n/a | -6.6% | +12.9% | |
| MVR/UDV | $0.57 | $0.53 | -6.4% | $0.00 | n/a | -44.7% | +38.3% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.