malleolus-studios-llc-2  ·  L3 - Massage  ·  Kalamazoo (Midwest)

Owner: Michael Stuart Moreno Portillo  ·  Manager: Carlos Enrique Vasquez Ruano  ·  Division: Kalamazoo, MI  ·  Stage:  ·  PDS: Massage - Prenatal

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
One 60-Minute Prenatal Massage $75.00 $37.50 45.0% 1 $37.50
Two 60 minute Prenatal massage $150.00 $75.00 45.0% 1 $75.00
One 90-Minute Prenatal Massage $105.00 $52.50 45.0% 1 $52.50

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — Two 60 minute Prenatal massage malleolus-studios-llc-2

Change anchor: 2026-02-01  ·  80d since change
Margin: 40.2% → 45.0% (4.8pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.0% 0.4% n/a 0.4% +2.0% +50.6% n/a insufficient data
GB/UDV $0.00 $0.60 n/a $0.25 +142.8% +63.5% n/a
MVR/UDV $0.00 $0.16 n/a $0.08 +103.7% +84.2% n/a

3-Comparison — One 60-Minute Prenatal Massage malleolus-studios-llc-2

Change anchor: 2025-12-26  ·  117d since change
Price: $31.50 → $37.50

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.7% 1.0% -42.0% 9.1% -89.4% n/a n/a didnt work
GB/UDV $0.63 $0.36 -42.5% $2.86 -87.3% n/a n/a
MVR/UDV $0.19 $0.14 -24.2% $0.74 -80.6% n/a n/a
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.