malleolus-studios-llc-2-1 · L3 - Massage · Kalamazoo (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60 minute Hot Stone Massage | $80.00 | $56.00 | 45.0% | 3 | $168.00 |
| Two 60 Minute Hot Stone Massage | $160.00 | $112.00 | 45.0% | 6 | $672.00 |
| Two 60 Minute CrainoSacral Therapy Massage | $160.00 | $112.00 | 45.0% | 1 | $112.00 |
| One 60 Minute CrainoSacral Therapy Massage | $80.00 | $56.00 | 45.0% | 1 | $56.00 |
Activity Timeline (sorted newest first)
- 2025-12-23 Price change on One 60 Minute CrainoSacral Therapy Massage — $52.50 → $56.00 analysed below
- 2025-12-23 Price change on Two 60 Minute Hot Stone Massage — $105.00 → $112.00 analysed below
- 2025-12-23 Price change on One 60 minute Hot Stone Massage — $52.50 → $56.00 analysed below
3-Comparison — One 60 Minute CrainoSacral Therapy Massage malleolus-studios-llc-2-1
Price: $52.50 → $56.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.6% | 0.8% | +38.9% | 0.0% | n/a | n/a | n/a | insufficient data |
| GB/UDV | $0.31 | $0.44 | +44.9% | $0.00 | n/a | n/a | n/a | |
| MVR/UDV | $0.06 | $0.14 | +121.3% | $0.00 | n/a | n/a | n/a |
3-Comparison — Two 60 Minute Hot Stone Massage malleolus-studios-llc-2-1
Price: $105.00 → $112.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.5% | 1.2% | -51.9% | 0.0% | n/a | n/a | n/a | insufficient data |
| GB/UDV | $2.83 | $1.56 | -45.0% | $0.00 | n/a | n/a | n/a | |
| MVR/UDV | $0.86 | $0.55 | -35.6% | $0.00 | n/a | n/a | n/a |
3-Comparison — One 60 minute Hot Stone Massage malleolus-studios-llc-2-1
Price: $52.50 → $56.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.7% | 2.4% | +38.9% | 0.0% | n/a | n/a | n/a | insufficient data |
| GB/UDV | $1.01 | $1.44 | +43.5% | $0.00 | n/a | n/a | n/a | |
| MVR/UDV | $0.34 | $0.49 | +44.0% | $0.00 | n/a | n/a | n/a |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.