luxe-spa-1-11 · L3 - Massage · Prospect Park (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Min Combo Massage (Swed or Deep Tissue) w/Essential Oil + Hot Stones | $100.00 | $67.00 | 0.0% | 0 | $0.00 |
| 90 Min Couples Combo Massage (Swed or Deep Tissue) w/Essential Oil + Hot Stones | $290.00 | $199.00 | 0.0% | 0 | $0.00 |
| 60 Min Couples Combo Massage (Swed or Deep Tissue) w/Essential Oil + Hot Stones | $200.00 | $134.00 | 0.0% | 0 | $0.00 |
| 90 Min Combo Massage (Swed or Deep Tissue) w/Essential Oil + Hot Stones | $150.00 | $99.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-09-20 Price change on 60 Min Combo Massage (Swed or Deep Tissue) w/Essential Oil + Hot Stones — $59.00 → $67.00 analysed below
- 2025-09-18 Price change on 60 Min Couples Combo Massage (Swed or Deep Tissue) w/Essential Oil + Hot Stones — $118.00 → $134.00 analysed below
- 2025-09-17 Price change on 90 Min Couples Combo Massage (Swed or Deep Tissue) w/Essential Oil + Hot Stones — $179.00 → $199.00 analysed below
- 2025-08-12 Price change on 90 Min Couples Combo Massage (Swed or Deep Tissue) w/Essential Oil + Hot Stones — $158.00 → $179.00
- 2025-08-08 Price change on 90 Min Combo Massage (Swed or Deep Tissue) w/Essential Oil + Hot Stones — $84.00 → $89.00 analysed below
- 2025-08-07 Price change on 60 Min Couples Combo Massage (Swed or Deep Tissue) w/Essential Oil + Hot Stones — $108.00 → $118.00
- 2025-08-07 Price change on 60 Min Combo Massage (Swed or Deep Tissue) w/Essential Oil + Hot Stones — $54.00 → $57.33
3-Comparison — 60 Min Couples Combo Massage (Swed or Deep Tissue) w/Essential Oil + Hot Stones luxe-spa-1-11
Price: $118.00 → $134.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.5% | 1.4% | -2.3% | 0.0% | n/a | +2.3% | -4.6% | didnt work |
| GB/UDV | $1.75 | $1.94 | +11.0% | $0.00 | n/a | -0.3% | +11.3% | |
| MVR/UDV | $0.29 | $0.31 | +9.1% | $0.00 | n/a | +68.5% | -59.4% |
3-Comparison — 60 Min Combo Massage (Swed or Deep Tissue) w/Essential Oil + Hot Stones luxe-spa-1-11
Price: $59.00 → $67.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.0% | 0.9% | -53.6% | 0.0% | n/a | -2.8% | -50.8% | didnt work |
| GB/UDV | $1.27 | $0.62 | -51.4% | $0.00 | n/a | -1.5% | -50.0% | |
| MVR/UDV | $0.20 | $0.09 | -54.0% | $0.00 | n/a | -17.8% | -36.2% |
3-Comparison — 90 Min Combo Massage (Swed or Deep Tissue) w/Essential Oil + Hot Stones luxe-spa-1-11
Price: $84.00 → $89.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.2% | 1.4% | +10.8% | 0.0% | n/a | -5.3% | +16.0% | didnt work |
| GB/UDV | $1.03 | $1.28 | +24.0% | $0.00 | n/a | +0.3% | +23.7% | |
| MVR/UDV | $0.15 | $0.18 | +16.4% | $0.00 | n/a | +45.8% | -29.4% |
3-Comparison — 90 Min Couples Combo Massage (Swed or Deep Tissue) w/Essential Oil + Hot Stones luxe-spa-1-11
Price: $179.00 → $199.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.6% | 0.5% | -26.2% | 0.0% | n/a | +5.1% | -31.2% | didnt work |
| GB/UDV | $1.11 | $0.91 | -17.9% | $0.00 | n/a | +5.4% | -23.3% | |
| MVR/UDV | $0.17 | $0.15 | -10.7% | $0.00 | n/a | +28.8% | -39.5% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.