lumiere-wellness-spa-1  ·  L3 - Massage  ·  Woods Cross (Mountain)

Owner: Danyka Nohemy Martinez Rosales  ·  Manager: Carlos Enrique Vasquez Ruano  ·  Division: Salt Lake City  ·  Stage:  ·  PDS: Massage - Couples

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
60 Minutes: Couples Hot Stones Massage + 2 drinks/mints + Oil+ Deep... $300.00 $210.00 0.0% 0 $0.00
60 Minutes: Choice of Couples Basalt Hot Stones Deep Tissue Massage... $300.00 $210.00 30.0% 1 $210.00
75 minutes Couples Hot Stone Massage, plus aromatherapy & foot massage $300.00 $210.00 30.0% 5 $1,050.00
75 minutes Couples Hot Stone Massage, plus aromatherapy & scalp mas... $300.00 $210.00 30.0% 5 $1,050.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60 Minutes: Choice of Couples Basalt Hot Stones Deep Tissue Massage... lumiere-wellness-spa-1

Change anchor: 2026-02-01  ·  80d since change
Margin: 37.6% → 30.0% (-7.6pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.7% 0.5% -22.6% 0.0% n/a -4.2% -18.4% didnt work
GB/UDV $1.03 $1.15 +11.2% $0.00 n/a +0.5% +10.7%
MVR/UDV $0.23 $0.22 -2.2% $0.00 n/a +81.0% -83.2%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 75 minutes Couples Hot Stone Massage, plus aromatherapy & foot massage lumiere-wellness-spa-1

Change anchor: 2026-02-01  ·  80d since change
Margin: 39.4% → 30.0% (-9.4pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.1% 0.5% -78.5% 0.0% n/a -4.2% -74.3% didnt work
GB/UDV $3.17 $0.95 -69.9% $0.00 n/a +0.5% -70.4%
MVR/UDV $0.86 $0.15 -82.7% $0.00 n/a +81.0% -163.7%

3-Comparison — 75 minutes Couples Hot Stone Massage, plus aromatherapy & scalp mas... lumiere-wellness-spa-1

Change anchor: 2026-02-01  ·  80d since change
Margin: 37.3% → 30.0% (-7.3pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.6% 2.6% -0.3% 0.0% n/a -4.2% +4.0% didnt work
GB/UDV $3.77 $5.54 +46.9% $0.00 n/a +0.5% +46.4%
MVR/UDV $0.69 $0.96 +38.8% $0.00 n/a +81.0% -42.1%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 60 Minutes: Couples Hot Stones Massage + 2 drinks/mints + Oil+ Deep... lumiere-wellness-spa-1

Change anchor: 2026-01-25  ·  87d since change
Price: $150.00 → $210.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.2% 0.7% +224.6% 0.0% n/a -13.8% +238.4% worked
GB/UDV $0.33 $1.48 +354.4% $0.00 n/a -8.5% +363.0%
MVR/UDV $0.06 $0.30 +440.4% $0.00 n/a -698.7% +1139.1%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.