lucid-beauty-and-wellness-spa-5 · L3 - Massage · Metuchen (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 1 60min massage of your choice + 1 60min facial of your choice package | $205.00 | $109.00 | 36.0% | 8 | $872.00 |
| 1 60min couples massage of your choice | $240.02 | $119.00 | 36.0% | 17 | $2,023.00 |
| 1 60min massage of your choice | $120.01 | $55.00 | 36.0% | 31 | $1,705.00 |
| One 60 Min Couples Massage of Choice and Couples 60 Min Facial of Choice Package | $409.98 | $189.00 | 36.0% | 13 | $2,457.00 |
| Two 60-Minute Couples Massages of Choice and 2 Couples 60-Minute Facials | $410.02 | $187.50 | 36.0% | 4 | $750.00 |
Activity Timeline (sorted newest first)
- 2025-12-01 Margin change on 1 60min massage of your choice + 1 60min facial of your choice package — 38.1% → 36.0% analysed below
- 2025-12-01 Margin change on 1 60min couples massage of your choice — 39.2% → 36.0% analysed below
- 2025-11-24 Price change on 1 60min massage of your choice + 1 60min facial of your choice package — $99.00 → $109.00
- 2025-11-09 Price change on 1 60min couples massage of your choice — $114.00 → $125.00
- 2025-11-08 Price change on 1 60min massage of your choice — $55.00 → $59.00 analysed below
- 2025-11-01 Margin change on 1 60min massage of your choice — 45.0% → 37.9%
- 2025-11-01 Margin change on One 60 Min Couples Massage of Choice and Couples 60 Min Facial of Choice Package — 45.0% → 37.6% analysed below
3-Comparison — 1 60min massage of your choice + 1 60min facial of your choice package lucid-beauty-and-wellness-spa-5
Margin: 38.1% → 36.0% (-2.1pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.0% | 0.8% | -19.8% | 0.0% | n/a | +6.1% | -25.9% | didnt work |
| GB/UDV | $1.04 | $0.94 | -9.2% | $0.00 | n/a | +6.1% | -15.4% | |
| MVR/UDV | $0.23 | $0.25 | +7.3% | $0.00 | n/a | +24.0% | -16.7% |
3-Comparison — 1 60min couples massage of your choice lucid-beauty-and-wellness-spa-5
Margin: 39.2% → 36.0% (-3.2pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.0% | 1.6% | +56.8% | 0.0% | n/a | +4.9% | +51.9% | didnt work |
| GB/UDV | $1.24 | $2.05 | +65.6% | $0.00 | n/a | +6.9% | +58.7% | |
| MVR/UDV | $0.31 | $0.58 | +89.5% | $0.00 | n/a | +375.4% | -285.9% |
3-Comparison — One 60 Min Couples Massage of Choice and Couples 60 Min Facial of Choice Package lucid-beauty-and-wellness-spa-5
Margin: 45.0% → 37.6% (-7.4pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.7% | 0.2% | -78.5% | 0.0% | n/a | +0.6% | -79.2% | didnt work |
| GB/UDV | $1.42 | $0.32 | -77.5% | $0.00 | n/a | +6.8% | -84.3% | |
| MVR/UDV | $0.45 | $0.06 | -86.0% | $0.00 | n/a | +45.9% | -131.9% |
3-Comparison — 1 60min massage of your choice lucid-beauty-and-wellness-spa-5
Price: $55.00 → $59.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.4% | 2.5% | +3.6% | 0.0% | n/a | +12.6% | -8.9% | inconclusive |
| GB/UDV | $1.43 | $1.62 | +13.4% | $0.00 | n/a | +16.2% | -2.9% | |
| MVR/UDV | $0.45 | $0.39 | -13.2% | $0.00 | n/a | -94.3% | +81.1% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.